As an addendum; I was in my local Game branch back in March picking up a game I'd actually preordered (Deception IV) and after I'd paid, the kid who served me was doing the usual thing where they hold your purchase hostage and tell you all about a bunch of shit games and deals you never asked about. He asks me if I want to preorder Watch Dogs and I tell him no. He then says, verbatim "It's like a GTA game where you can hack everything it's definitely gonna be GOTY bro".
So I ask "Wow, have you played it?" to which he replys "no, but it looks amazing dude". I then looked him straight in the eye and said "bro, if you haven't played it, how the fuck can you tell me it's GOTY, dude?" in an almost whisper but with the "fuck" loud enough for the rest of the shop to hear. He gave me the look he probably gave the first girl who pointed and laughed at his dick, handed me my purchase and walked away without saying another word.
I was reminded of this because Ubisoft are anti-consumer, the majority of publishers are anti-consumer and the retailers that sell us games are anti-consumer too. The whole thing is full of cunts.