A monument to all our sins. Decommissioned 12/17/2014.
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Freud’s nephew Edward Bernays set the tone by transplating psychology into modern advertising, a field he referred to as “the engineering of consent”; (...)In the U.S., John Watson, a president of the APA, taught behavioral techniques to mass marketers after losing his professorship at Cornell University. Hugo Munsterberg, an early APA member, started industrial psychology by writing Psychology and Industrial Efficiency in 1912. “The psychological experiment,” he wrote, “is systematically to be placed at the service of commerce and industry.”